[B1] AI for Digital Marketing & Social Media Growth

Description:
This course empowers marketing professionals and business owners to leverage AI for high-impact digital marketing and social media campaigns. Participants will learn how to automate content creation, optimize SEO, personalize campaigns, and analyze engagement with AI tools. The course emphasizes building complete, integrated strategies that drive measurable growth and customer acquisition.

Why: Combines funnels, SEO, and social campaigns in one package.

Tools: Jasper, Copy.ai, SurferSEO, Canva AI, Buffer AI, TikTok Creative Assistant.

Outcomes:

• Build end-to-end AI-powered campaigns.
• Automate blog, email, and social media posts.
• Optimize engagement with AI analytics.

Course Outline:

• Module 1: AI in Digital Marketing Today (3 hrs)
  • AI’s role in reshaping marketing.
  • Overview of Jasper, Copy.ai, SurferSEO, Canva AI, Buffer AI.
  • Case studies of AI-driven marketing growth.

• Module 2: Content Generation & Campaign Automation (4 hrs)
  • Automating ad copy, blogs, and email campaigns.
  • AI for SEO optimization and keyword analysis.
  • Building social media calendars with AI tools.

• Module 3: AI-Driven Social Media Engagement (4 hrs)
  • Using AI for analytics and insights.
  • Audience segmentation and personalization.
  • Tools for TikTok, Instagram, and LinkedIn automation.

• Module 4: Measuring ROI of AI Campaigns (4 hrs)
  • AI-powered campaign dashboards.
  • Attribution modeling with AI analytics.
  • Capstone: design an AI-powered digital marketing campaign.

Learning Outcomes:

• Build AI-assisted marketing funnels across digital channels.
• Automate content creation and scheduling workflows.
• Personalize campaigns with AI-driven segmentation.
• Track campaign ROI using AI analytics dashboards.
• Design and execute an AI-powered social media growth strategy.

Course Development Lead:
M. Rodriguez is a Digital Marketing Strategist with 12+ years of experience. She specializes in AI-driven campaigns and has helped global brands optimize marketing funnels, content creation, and ROI with intelligent automation.