[B3] Generative AI for Content & Video Creation

Description:
This course equips professionals with the skills to use AI-powered tools for generating high-quality content and video assets. Participants will learn how to create blogs, ad copy, graphics, and videos using generative AI, building full marketing campaigns from concept to execution.

Why: Helps businesses produce consistent, high-quality branded content.

Tools: MidJourney, Canva AI, RunwayML, Descript, Synthesia.

Outcomes:

• Create social graphics, ads, and infographics.
• Generate short videos, explainers, and reels.
• Build a campaign-ready content pack.

Course Outline:

• Module 1: Generative AI Landscape (3 hrs)
  • AI’s role in modern content creation.
  • Overview of Canva AI, Runway, Synthesia, Descript, Jasper.

• Module 2: AI Copywriting & Visual Assets (4 hrs)
  • Automating ad copy, blogs, and landing pages.
  • Designing graphics and infographics with Canva AI.

• Module 3: AI Video Creation (4 hrs)
  • Creating videos with Synthesia and Runway.
  • Voiceovers and editing with Descript.

• Module 4: Integrated AI Campaigns (4 hrs)
  • Combining text, visuals, and video into campaigns.
  • Capstone: create a full AI-powered ad campaign.

Learning Outcomes:

• Use AI tools for text, image, and video content creation.
• Automate the design of marketing assets.
• Produce professional-grade videos without prior editing skills.
• Build integrated campaigns across multiple media formats.
• Leverage AI for faster, more scalable content production.

Course Development Lead:
L. Cho. is a Creative Director with 15 years in digital media and advertising. She specializes in AI-driven design and content creation workflows for global marketing agencies.