[C3] AI-Powered Chatbots & Customer Support

Description:
This course teaches participants how to design and deploy AI-powered chatbots and virtual assistants to enhance customer support. Students will learn no-code and low-code chatbot tools, integration with CRMs, and best practices for conversational design.

Why: Customer service at scale — without hiring more staff.

Tools: ManyChat, Botpress, Tidio, Intercom AI.

Outcomes:

• Build and deploy a customer chatbot.
• Automate FAQs and lead capture.
• Integrate bots into websites.

Course Outline:

• Module 1: The Role of AI in Customer Support (3 hrs)
  • Tools: Tidio, Intercom AI, Drift, Rasa, Dialogflow.
  • Case studies of chatbot-driven customer satisfaction.

• Module 2: Building Chatbots without Code (4 hrs)
  • Creating flows with Tidio and Intercom.
  • Designing conversational scripts.

• Module 3: Advanced Chatbot Features (4 hrs)
  • NLP-based chatbots with Rasa/Dialogflow.
  • CRM integration and personalization.

• Module 4: Testing, Deployment, and Optimization (4 hrs)
  • Monitoring performance with AI analytics.
  • Capstone: build and deploy a customer support chatbot.

Learning Outcomes:

• Build no-code chatbots for customer support.
• Design effective conversational flows.
• Integrate chatbots with CRM platforms.
• Measure and optimize chatbot performance.
• Enhance customer satisfaction using AI support tools.

Course Development Lead:
A. Brooks is an AI product manager with 12 years in conversational AI. He has deployed chatbot solutions for retail, healthcare, and financial service organizations.