[C4] AI for Customer Insights & Personalization

Description:
This hands-on course introduces participants to building custom AI applications using no-code and low-code platforms. Learners will gain practical skills in creating predictive models, dashboards, and workflows without programming.

Why: Personalized marketing drives loyalty and conversions.

Tools: Dynamic Yield, Persado, Google Analytics AI, Amplitude AI.

Outcomes:

• Segment customers with AI.
• Generate personalized recommendations.
• Build predictive customer models.

Course Outline:

• Module 1: Introduction to No-Code AI Development (3 hrs)
  • Tools: Google AutoML, Akkio, Lobe.ai, Power Apps AI Builder.
  • Capabilities and limitations of no-code AI.

• Module 2: Data Preparation & Model Training (4 hrs)
  • Uploading and training datasets in AutoML and Akkio.
  • Hands-on with classification and regression.

• Module 3: Building AI-Powered Applications (4 hrs)
  • Creating apps with Lobe.ai and Power Apps.
  • Connecting workflows with Zapier.

• Module 4: Deployment & Use Cases (4 hrs)
  • Deploying AI models into business workflows.
  • Capstone: build and deploy a no-code AI app.

Learning Outcomes:

• Train AI models with no-code platforms.
• Build predictive apps for business use cases.
• Automate workflows with AI tools.
• Deploy AI apps into real-world contexts.
• Evaluate limitations and scalability of no-code AI.

Course Development Lead:
E. Zhang is an AI Solutions Architect with 10 years of experience in no-code/low-code development. She has trained global teams in Microsoft Power Platform and Google AutoML.